Having been around for decades, a century even, Royal Enfields is continuing to grow in demand. The company first started in 1890 when they received their license for the brand name “Royal Enfields”. They made their first motorcycle in 1901 but also sold other items such as lawnmowers, bicycles, and more. Having been in production for so long, this company is known as the oldest motorcycle brand that has continuously made and sold motorcycles.
Since then, this small motorcycle company has grown the become a global leader in selling mid-sized motorcycles.This brand has been around for a long time, but just so happens to be at a new beginning. Royal Enfields announced it’s opening of a third manufacturing facility, at Vallam Vadagal based in India.
In 1949, Royal Enfields opened doors to its partnership in India, selling the mid-sized motorcycles just after the war. India’s government was in search of motorcycles fit for policemen to use. Royal Enfields’ bike, the “Bullet 350” (they now sell the Bullet 500 efi, also) was chosen for the job, with India’s government placing an enormous order of 800 bikes during that time. Since then, it’s clear that Royal Enfields’ popularity has continued to rise.
Royal Enfields is known for their style that combines a classic bike with a modern look, making the design timeless. Through this distinct design, Royal Enfields has grown in popularity, increasing sales in India 50% every year for the past 5 years. In order to keep up with such demand, the company had to open a new manufacturing facility. It is with confidence that they continue to sell their unique models.
This company sells multiple models such as: the Bullet, Thunderbird, and Classic. Additionally, they sell the Cafe Racer – continental gt. This product line is lined up for India, but can vary depending upon the country. Today, Royal Enfields are sold in the following countries: USA, UK, India, various countries throughout Europe, Latin America and both the Middle East and South East Asia.
On top of being such a unique motorcycle company, they go beyond just manufacturing and selling bikes. This company organizes motorcycle rides for both members and non-members, giving ample opportunity for a leisurely trip or even an adventure.
With such growth seen over the last 5 years, it’s no surprise that this company is expanding. If it’s a successful facility, the question remains: Could we be hearing more about Royal Enfields in the future? We’ll have to just wait and see.